Will influencer marketing help small Halal brands to market and sell their products in their target markets? But is it worth it? Should you spend your hard-earned money to market your Halal products through influencers? If yes, who these influencers should be?
Being a small Halal business, you may want to ask yourself a few questions like below
- What’s your marketing strategy to promote your products?
- Where are you going to sell your products?
- How are people going to find out about your Halal brand?
- What marketing strategies or what type of influencers are you going to use to grow your Halal business?
We hear a lot of people talking about the importance of influencer marketing for small Halal brands so that they could start selling almost immediately. Many people tend to think that getting influencers on your side is a guaranteed way to success. It may not be entirely wrong to think that way.
Size of Influencer Marketing Industry
While access to A-list celebrities is beyond the reach of most small enterprises, further down the food chain there is more chance of collaboration. If anything there is possibly too much choice. The influencer marketing industry was worth $13.8bn in 2021, up to $4.1bn compared with the amount in 2020, according to the latest Influencer Benchmark Report.
How Do Brands Use Influencers?
But how do brands, particularly small Halal businesses, pursue this marketing strategy? “You’ll find there is some low-hanging fruit,” say the owners of The Steak Shop, an online meat supply company. “After this, it gets more difficult. You must continue to scour the internet for the best creators. Worry not so much about subscriber count, but rather the engagement and views rate as this is much more important and will help your results.”
That is where authenticity is key: finding people who love what you do and would use your products regardless of whether or not they get paid.
So, what is the way out? How can you grow your Halal brand which is small but you would like to reach out to ever-larger audiences in your target markets? As mentioned earlier the success rate for influencer-led marketing efforts for smaller brands has been less than perfect. The best way for you to find other ways to grow your small Halal business could be to market your halal products by engaging only selected influencers, evaluating their performance on the sales numbers, and adopting other marketing techniques as well to grow your Halal brand.
Who Should Be Your Influencers?
One way to do so could be to advertise your Halal products through niche sites such as ours which have the power to influence the buying behavior of potential customers in your target markets.
