The number of active internet users in the country is likely to grow nearly 45 percent to 900 million by 2025 compared to 622 million as of last year.
According to the report, rural India may have a higher number of internet users compared to urban centers by 2025 which indicates the need to strengthen the digital ecosystem in the country.
By 2025, there would be a greater number of internet users in rural India than in urban India. Given this, the digital ecosystem will need to evolve to address the specific needs of this emerging demography.
“While internet users grew by 4 percent in urban India — reaching 323 million users (67 percent of urban population) in 2020, digital adoption continues to be propelled by rural India clocking a 13 percent growth to 299 million internet users.
The study by internet companies body IAMAI with consulting company Kantar found that small towns account for almost two out of five active internet users (AIU) while the top 9 metros account for 33 percent of the AIU in urban India.
